Customer Relations Management: software and web sites

Software Solutions

Do you know who your customers are?

Today's customers have high expectations of service. Keeping track of clients and their orders efficiently is an essential part of any modern business. Our bespoke software, carefully tailored to your organisation, will provide you with essential information about your clients and their needs.

Treat your customers as individuals?

If 1450 different customers went to a sales person for advice, would you expect each client to be told the same information, in exactly the same way?

Yet many web sites do exactly that, with the client seeing the same static information no matter what their preferences or needs are.

A Customer Relations Web Site tailors its content, and the way it is presented, to what it has learned about the client. It also gives you a highly competetive edge in terms of marketing to your existing customer base.

View a PowerPoint presentation about our Customer Relations Management Software

Read our case study about the CRM solution that we built for the World of Wymaway

Key features of a Customer Relations Website

Store basic customer details (address, telephone number, email address)
Write notes about a customer or store documents under their name (content management)
Record enquiries and orders for each customer
Receive warnings via email if an enquiry or order is not dealt with promptly
Powerful financial reports: Profit and Loss, Cash Flow, VAT Returns, and more
Analyse customer and sales information for marketing purposes

Why do you need a Customer Relations Web Site?

Customers can register with the site. It learns their names, interests, and viewing preferences
Clients appreciate being treated as an individual and find it easier to navigate a site that adapts itself to them
The content displayed becomes more appropriate to customer needs. This encourages sales and provides better product support
Sense of customer community through forums, FAQs, and moderated product reviews
Interactivity engages the customer and brings them back: product simulations, intuitive product searches, and more
E-commerce simplifies the sales process and makes it easier for customers to buy. They can even reorder automatically
Use client preferences for marketing: mailshots, sales trends, and more. Do you know who your best customers are? Even unregistered customers leave a trail of clicks and searches that we can use for marketing

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